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associationNation
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| Content marketing that matters for members
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| print power
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| The great magazine marketing makeover
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Print is back. But that doesn’t mean you can just drop that magazine and expect everyone to wait for it at the mailbox. It’s time to pull a Don Draper and treat your magazine to a full-on marketing blitz.
Below, we have nine ways to get the job done—including examples from the big media power players but also association clients who are busting out some slick marketing moves. The best part: None of them are as time-consuming or spendy as you might fear. read it
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| associationNation podcast
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| Personalization matters more than just “thinking young”
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| creative class
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| Inside the future of association marketing
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| Four emerging leaders tell us how associations can position themselves for what’s next. read it
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| amplify
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| How to romance readers to open your enewsletter
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| No, email subject lines aren’t pickup lines—but here are three tips to keep the conversation going. read it
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| strategy savvy
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| Is your association future-proof?
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| Member content needs are changing. Are you positioned to keep up? read it
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| For more content marketing smarts, follow us
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